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Social networks as primary information source during presidential elections - comparison between USA and Czech republic
Šírová, Veronika ; Moravec, Václav (advisor) ; Jirků, Jan (referee)
Bakalářská práce se věnuje předvolební komunikaci prezidentských kandidátů na sociálních sítích. A to s ohledem na fakt, že pro zástupce generací Y a Z se internet a potažmo sociální sítě postupně stávají primárním zdrojem informací. Záměrem je porovnat, jakým způsobem používali sociální sít Facebook prezidentští kandidáti ze dvou zemí - Spojených států amerických a České republiky. V případě USA se jedná o volby z roku 2016 a kandidáty Donalda Trumpa a Hillary Clintonovou. V České republice se práce zaměřuje na volby z roku 2018 a kandidáty Miloše Zemana a Jiřího Drahoše. Problematiku nejprve uvede teoretická část, jež popisuje proměny spojené se vznikem Webu 2.0 a nástupem síťových digitálních médií. Zmíněny jsou problematické aspekty internetového prostředí. Přibližuje také sociální sítě a Facebook jakožto informační zdroj a věnuje se roli sociálních sítí v politickém marketingu. Samotná praktická část se pak soustředí na analýzu dat získaných z celkem 578 příspěvků, které výše uvedení kandidáti zveřejnili v průběhu tří týdnů před finální prezidentskou volbou. Zkoumána je četnost, typ, rozsah, tématika a zabarvení příspěvků každého kandidáta a také trendy, jež v průběhu stanového časového období vykazují. Následně jsou poznatky z obou zemí porovnávány. Poslední podkapitola vyhodnocuje význam...
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Sanders and Clinton. Presidential primary elections 2016.
Udržal, Jan ; Raška, Francis (advisor) ; Sehnálková, Jana (referee)
The divisive primary hypothesis suggests a "hard fought" primary in one party harms it's prospects in the general election. However it remains unclear what exactly constitutes such a divisive primary. This thesis is a contribution to the strand of literature examining this issue. Specifically it follows the idea that divisiveness is primarily driven by the negativity of the campaign. Therefore this paper utilizes the results of content analysis of primary election debates on the framework of functional political campaign discourse as a measure of divisiveness. The results suggest, that the Democratic primary 2016 indeed ranks among the more divisive primaries studied to date. However, when those results are compared with republican debates, it is shown that it's primary elections were significantly more divisive. The party which could have been harmed more by the "hard fought" primary, was hence the Republican party. This finding is in contrast to the traditional operationalization of divisiveness, which would have deemed both campaigns to be equally divisive. Additionally, topics of contention among the Democratic party candidates Bernie Sanders and Hillary Clinton were analysed.
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Visual presentation of american presidential elections 2016 in Czech online media
Janoušková, Martina ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The thesis Visual presentation of american presidential elections 2016 in Czech online media focuses on visual presentations of Americal presidential elections in various Czech online media. The first part of the thesis introduces the basic principles of political communication, trends in political marketing and the development of the use of photographs in election campaigns. The following part of the thesis describes the characteristics of online news services with focus on processing accompanying photographs. At the end of the theoretical part, two representatives of online media iDNES.cz and Blesk.cz are shortly characterized. The applied part uses the quantitatively- qualitative content analysis accompanied by in-depth interviews with representatives of Czech media to narrowly research into photographic materials with the topic of Americal presidential elections 2016 used by the news servers. The gathered data are not only compared between the servers but also before and after the revelation of the election results. At the end of the analysis, the overall photographic coverage of the American presidential elections 2016 is compared between the news services.
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Foreign policy statements of American presidential candidates
Malická, Kateřina ; Dvořáková, Vladimíra (advisor) ; Eichler, Jan (referee)
The objective of this thesis is to analyze the extent in which candidates discussed foreign policy during the presidential campaign in 2016 and their positions to certain foreign policy issues. The primary research questions are: In what extent did the candidates discuss foreign policy issues on their official websites? On which foreign policy issues did the candidates agree and disagree on? What was the consistency of their opinions throughout the campaign? The content of this thesis is created mostly by using a content analysis and the method used in the last chapter is a comparison of different objects under the same conditions. The thesis is divided into four chapters. The first chapter presents the traditions and basic features of American foreign policy and explains the role of its main actors. The second chapter explains specific features of the American election system and describes the election process and the results and analyzes the time devoted to foreign policy during presidential debates. The third part examines the space that the candidates devoted to foreign policy issues on their official websites. The last part analyzes and compares particular stances of the candidates on selected foreign policy issues.
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The Causes of Bill Clinton's Health Care Reform Failure
Sukopová, Hana ; Sehnálková, Jana (advisor) ; Kozák, Kryštof (referee) ; Calda, Miloš (referee)
This bachelor's thesis seeks to examine the causes of failure of health care reform which was debated in the United States of America during the 103rd Congress in 1993-1994. The reform was closely connected with president Bill Clinton and its main aim was to enact a universal health insurance. A universal health insurance has no tradition in the United States. The thesis begins with a brief summary of traditional American values that resulted in establishing a very different system of health care from the one common in most European countries. Following is a brief historical overview of the development of American health care from the 19th century till the end of the 1980s, which outlines the problems leading to the need of the reform. Subsequently, the process of reform preparation and Congress debate are examined and the most important and controversial modifications of the system are unveiled. In the following chapter, reasons for the failure of the reform proposal are analysed. Those reasons are divided on the basis of their matter into two parts. A viewpoint of the GOP, the most important counter-proposals of members of Congress, opinion reversal of the public, employers' and interest groups' objections are described in the first part. Errors committed by the Clinton's administration during...
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Primary Elections in USA in 2016
Kočanová, Karolína ; Dvořáková, Vladimíra (advisor) ; Vaníčková, Anna (referee)
This bachelor thesis focuses on presidential primary election in USA in 2016. Aim of this thesis is to find out, how candidates of Democratic party and Republican party were doing in early primaries and analyze their progress. This thesis is dealing with history of nomination process and delegates election methods on party conventions, where a candidate for president is selected. Thesis also deals with comparison of candidates programs in individual parties. In last part candidate results of both parties in early primaries are evaluated. Furthermore, progress of primaries after Super Tuesday till 26th April is summarized.
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